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One of the most important things about running an online business site is ensuring that it uses good SEO techniques. Search engine optimization increases the ranking that search engines; such as Google, give your website when users search for words that relate to your site. Continue reading to find out how to increase your SEO.

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When search engine optimizing your content, it's essential to pay attention to the density of your keywords. Any [http://rankposition.co.uk/ seo packages] keyword content on an optimized web page should not exceed 20 percent of the total page.

You should correctly anchor your text when internally linking on your site. A common example of poor anchor text is "click here". This anchor text contributes nothing to your search rank. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.

If you want a high ranking, help the web crawlers succeed in their mission. Web spiders are designed to crawl your site for keywords, but without the ability to easily navigate your site, they cannot rank your site properly. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy.